City of Ann Arbor DDA, Michigan | Parking Rate Study

Adjusting to the new usage patterns, the Ann Arbor DDA desired a detailed multi-year parking rate plan. Utilizing proprietary software, Fishbeck analyzed over eight million daily and permit transactions to understand precise usage patterns and develop revenue projections for 13 different revenue centers.

The detailed revenue projections helped the DDA clarify priorities and develop multi-year budgets for operational costs, but more importantly to plan for parking facility maintenance, debt service, targeted fund balances, and to assure the financial stability of the parking system into the future. The final rate study plan provided both a defined path forward and flexibility to adjust to changing conditions. The proprietary rate software is utilized continuously and provides DDA leadership the ability to measure goals regularly and adjust operations on an ongoing basis instead of simply a one time budgeting activity.